These words will cultivate the emotion that people get when interacting with your brand.
If for web, for example, a horizontal logo works best.
ex: Peyton Campbell Studio vs. Peyton Campbell (Studio underneath)
This allows me to better understand your market + competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that.
Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one in the same!
(ex: script, bold, light, hand drawn, custom lettering, etc.)
I want to ensure we are on the same page throughout this collaborative process!